The Story Behind Our "Die Tired" Patches

Read Time: -5 min

02.27.25

Creating A Patch For Wildland Firefighters

When we designed this patch, we knew exactly where it belonged—on the line packs of those who put in grueling hours in some of the most physically and mentally challenging conditions.

But these men and women are no strangers to challenges.

Life on the fireline is simple, brutal, and unpredictable. It is the intense challenge, and the unbreakable camaraderie that is forged in this challenging job that makes it an unbelievable experience.

"Die Tired" patches aren't accessories. They are symbols of our unfaltering commitment to our crews, our goals, and ourselves.

They serve as reminders to whoever's behind us to never quit.

The Heart Behind The Patch

This patch was created with respect, appreciation, and a deep understanding of what it means to work hard and live with purpose. We at Die Tired Co aren’t about empty slogans or trendy apparel—we’re about real messages for real people who put in the work every single day.

That's why we kept it simple. These patches are proudly worn by hundreds of hard-working men and women not only in the fire industry, but by people who believe in something bigger than themselves.

Put in the work, chase your dreams with an undying ferocity that is required to move forward. And develop your faith in God, your faith in the goals you set for yourself, and the faith that you will one day reach those goals.

Faith drives action.